Calories in Flour, wheat, all-purpose, enriched, bleached
Freshly milled flour is actually pale yellow until bleaching agents artificially age it white.
What makes flour so powerful?
All-purpose flour is a blend of hard and soft wheat, milled to remove the bran and germ, leaving only the starchy endosperm. Freshly milled wheat flour is naturally pale yellow due to carotenoid pigments, and its gluten-forming proteins need time to relax and mature for optimal baking. Historically, millers stored flour for weeks to let it naturally oxidize and whiten. Today, bleached flour achieves this in days using safe chemical agents like benzoyl peroxide or chlorine gas. The bleaching process not only alters the color but also modifies the starch and protein structure, resulting in a finer grain and weaker gluten network compared to unbleached flour. This makes bleached all-purpose flour particularly suited for cookies, cakes, and pastries where a tender crumb is desired. Enrichment, mandated or encouraged in many countries since the 1940s, adds back iron and B vitamins like folic acid, riboflavin, and niacin, which are naturally lost when the bran and germ are removed during milling.
Bleached all-purpose flour is best for tender baked goods like cookies, pancakes, and layer cakes where a delicate crumb is preferred over chewy texture. Because it has a weaker gluten network than unbleached flour, avoid using it for artisan breads that require strong structure. Store it in an airtight container in a cool, dark place for up to eight months, or freeze it to extend shelf life and prevent the natural oils from going rancid. Always spoon and level the flour into your measuring cup rather than scooping, which compacts the flour and throws off hydration ratios.
Calories by Serving Size
Full Nutrition Facts
Per 100g — daily values based on a 2,000 calorie diet
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Frequently Asked Questions
How many calories are in Flour, wheat, all-purpose, enriched, bleached?
Flour, wheat, all-purpose, enriched, bleached contains 366 calories per 100g. A standard serving of 1 RACC (30g) provides 110 calories. It is relatively calorie-dense, so portion control is important.
How much protein does Flour, wheat, all-purpose, enriched, bleached have?
Flour, wheat, all-purpose, enriched, bleached provides 10.9g of protein per 100g, which is 22% of the 50g daily recommended value. It is a good source of protein.
How many carbs are in Flour, wheat, all-purpose, enriched, bleached?
Flour, wheat, all-purpose, enriched, bleached contains 77.3g of carbohydrates per 100g .
Is Flour, wheat, all-purpose, enriched, bleached good for weight loss?
Flour, wheat, all-purpose, enriched, bleached has 366 kcal per 100g, so portions need to be monitored on a weight-loss diet. Use CalRay to track your intake accurately.
How do I track Flour, wheat, all-purpose, enriched, bleached calories accurately?
The easiest way to track flour is with CalRay. Simply snap a photo of your meal and the AI will automatically identify the food and calculate calories and macros based on the estimated portion size — no manual lookup required. You can also search by name and adjust gram weight manually.